“That which we call a rose by any other name, would smell as sweet.”
Juliet Capulet
My name is Jessica Chau and this has become repetitive. It’s been 4 months since I’ve last posted something on my blog and prior to that, it’s been 2 months. So, in the grand scheme of things, it’s been a total of 6 months since I’ve consistently posted *slow claps*. My excuse this time around is the fact that I’ve been trying to re-brand myself.
The name, “Infatuated with Simplicity”, is something that I coined during my sophomore year of high school when I was a big dreamer. I thought to myself, to be so in love with the simple things in life, that’s the most important thing. To never lose sight of the little things, the moments that no camera would be able to capture, and finding value in the simple pleasures of life.
When I first came up with this name, 15-year-old Jess followed the first rule of branding and made sure that no one else has ever thought of the combination “Infatuated with Simplicity” before. I tested the new brand name by changing my Instagram handle for a few months just to see how people would react. I was made fun of a little bit for changing my Instagram handle to something out of the ordinary but the name worked for me. I collaborated with my now brother-in-law to design the logo and build the website. After two years of brand building- my website was finally ready to launch. With my first ever post: http://infatuatedwithsimplicity.com/hello-world/, I began to consistently post once a week for 2 years straight. Throughout my college years, “Infatuated with Simplicity” grew along with me. I wanted to create fashion lookbooks and write product reviews… and I did! But with navigating my chronic panic disorder and depression, to trying to survive college courses, and all of the messy life stuff in between- my blog became a digital diary for my mental health journey. So I thought, why not do both?
There have been dips in this blogging journey. I believe that the first one came when I saw how high my numbers were getting and I became scared of the number of people following my blog’s journey- my journey. So, I logged off.
The second time was when I fell into another depression episode. So, I hid away.
Creatorsblocknegativeenergymoredepressionandthethoughtsbecomingtoomuchtohandle. Now we’re here at a brief pause where I’m trying to figure out who the heck I am and what I want to write about.
- Fashion (I enjoy creating lookbooks)
- Soul Food (stuff that I’ve been diggin’ recently- books, movies, restaurants, makeup, skincare, etc.)
- My mental health journey
After much debate, I’ve come to the realization that even if I change my name- that won’t change the meaning of this blog. My greatest accomplishment thus far was being able to help people realize that they’re not alone in life. When people would DM their stories to me and share their gratitude or even show their support for my blog- it meant the world to me. I want to continue to create and nurture this safe community for people to come to for whatever the reason. To remind everyone that we’re all humans going through this life together, at our own pace.
Let’s start this journey together again.
Best,
Jessica
